Saw that on the RB list - it's an odd looking beastie. Using a lot of OTS components may help them pass the liability buck around a bit and should also keep the R&D costs down for them, so maybe the price tag won't be too bad... in the US at least.
I hope someone is going to take the HH production in house if they want any sort of volume out of this too - at the moment it seems as if KJ hand crafts each one (and seems to then hand repair each one too

).
It'll also be interesting to see what they do for cyls outside the US - the pix all have 4Ls(?) that fit neatly under the scrubber but looks like 3's would be banging your Rse the whole time.
Still, another entrant into the market can't be bad.