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Old 26-10-03, 11:09 PM
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Gavin Yates Gavin Yates is offline
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Location: Edinburgh
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<font color='#000F22'>John,

You know what happens tho' - the Mag's sales dept calls dive centre 'A' and says: &quot;One of of team of journos is doing a feature in your locale/with your dive centre ... this would be a great time to buy an ad ... we can offer you the solex next to the feature ... you would ... excellent.&quot;

I agree that buying follow ups would make more sense.

I agree with giving readers what they want ... less Beachcomber and Blackford please ... more UK diving and budget holidays.

I got to say with the advent of the web I find magazines less relevant than ever ... news content is out of date and features lack background or analysis due to space considerations ... I'm still a Diver subscriber tho'
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